The cooperation between PLAYMOBIL and StoryWonder shows how physical toys become an interactive brand experience through AI-based storytelling — personalized, child-friendly and available across Europe. For other family brands, StoryWonder offers an innovative platform to make content tangible on an emotional level.

Why many brands are losing their youth — and how well-founded market research creates new relevance

Family marketing expert Ingo Kessler explains that brands serve as a social compass for children, helping them find their identity and sense of belonging. However, hobbies, fandoms, and shared interests can also fulfill this important function, which is why it is crucial to understand the desire to belong and find a healthy balance.

ROFU und KB&B gehen eine strategische Partnerschaft ein, um die Markenkommunikation von ROFU im Familienmarkt kanalübergreifend und datenbasiert weiterzuentwickeln. Im Fokus stehen die digitale Sichtbarkeit, kreative POS- und Social-Media-Kampagnen sowie die gezielte Ansprache von Familien durch die Verknüpfung von Marktforschung und Handelsdaten.

Die geheime Wunschliste: Was 76.359 Kinder wirklich wollen

ROFU Kinderland und KB&B | FAMILY FACTS revolutionieren die Kinder- und Familienmarktforschung!

How children shape the buying behavior of adults — and why brand managers must not ignore this perspective

A recent study shows serious deficiencies in addressing socio-demographic target groups — particularly among families. Why expertise in family marketing is now more important than ever.

Spafax and StoryWonder are revolutionizing in-flight entertainment with personalized children's stories, thus strengthening brand loyalty and travel experiences for families.

Why our new technology opens new doors in market research — and why we developed it specifically for family marketing.

Gaming has long been part of the lives of children and young people — but what exactly makes it so appealing? Who plays how, with whom, when and why? The new study by KB&B | Family Facts gets to the bottom of these questions. And: For the first time, it relies on AI-based inquiries in open questions. The result? Deeper insights that open up new strategic perspectives for brands.

The “Smarter Start from 14" initiative calls for stricter age limits for smartphones and social media. Specifically: smartphones only from the age of 14, social media only from the age of 16. The demand hits a nerve — many parents, teachers and experts are watching with concern how young people are increasingly suffering from the negative effects of digital media. But are these suggestions also useful and effective? And what do international examples say about this?

Artificial intelligence has reached a turning point in the rapidly evolving marketing landscape. What was once considered a futuristic technology is now an indispensable tool for marketing agencies that want to be successful in the highly competitive B2B environment. This article highlights how innovative agencies are using AI to achieve exceptional results and set new standards in the industry.

With Natalie Warth, KB&B - Family Marketing Experts has won an experienced creative as new Director Creation. With her comprehensive expertise, she will further strengthen the agency's creative orientation.

I still remember the moment when I realized how powerful a medium can be that is really heard — a medium that not only entertains but also stays in the memory for a long time. In a world where social media is constantly advertising itself with a flood of visual stimuli, our kids' podcasts offer an intense, auditory experience.