Unsere Blogartikel aus der Rubrik:

Creation & Content

Bunt und wirksam: Wie die Farbpsychologie im Kindermarketing Markenbotschaften verstärkt

Creation & Content

Bunt und wirksam: Wie die Farbpsychologie im Kindermarketing Markenbotschaften verstärkt

9.8.2023

Von

Inka Springer

Mehr als nur Kinderkram: Wie kreatives Kindermarketing ganze Universen zum Leben erweckt

Creation & Content

Mehr als nur Kinderkram: Wie kreatives Kindermarketing ganze Universen zum Leben erweckt

3.8.2023

Von

Rolf Kosakowski

Strategies & Best Practices

StoryWonder & PLAYMOBIL - How toys become stories

16.7.2025

Von

Rolf Kosakowski

Why many brands are losing their youth — and how well-founded market research creates new relevance

Market Research

Gen Z brand loyalty: Between TikTok trend and crisis of trust

15.7.2025

Von

Malte Pingel

Family marketing expert Ingo Kessler explains that brands serve as a social compass for children, helping them find their identity and sense of belonging. However, hobbies, fandoms, and shared interests can also fulfill this important function, which is why it is crucial to understand the desire to belong and find a healthy balance.

Strategies & Best Practices

Brands, hobbies and the search for belonging: An interview with family marketing expert Ingo Keßler

8.7.2025

Von

Ingo Keßler