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Unsere Blogartikel aus der Rubrik:

Digital

Walmart Discovered: Die innovative virtuelle Welt auf Roblox
Digital

Walmart Discovered: Die innovative virtuelle Welt auf Roblox

28.9.2023
Von 
Lennart Kosakowski
Das größte "Universum" für Kinder entsteht und die Erwachsenen bekommen es nicht mit. Was Sie jetzt darüber wissen müssen!
Digital

Das größte "Universum" für Kinder entsteht und die Erwachsenen bekommen es nicht mit. Was Sie jetzt darüber wissen müssen!

13.4.2021
Von 
Rolf Kosakowski
Diese 3 Faktoren machen eine App für Kinder erfolgreich!
Digital

Diese 3 Faktoren machen eine App für Kinder erfolgreich!

8.4.2019
Von 
Lennart Kosakowski
So entwickelt man eine erfolgreiche App für Kinder und nutzt diese für eine bessere Kundenbindung!
Digital

So entwickelt man eine erfolgreiche App für Kinder und nutzt diese für eine bessere Kundenbindung!

4.4.2019
Von 
Lennart Kosakowski
With Generation Alpha, a target group is taking the stage that not only helps determine Christmas shopping, but also manages family purchases from scratch. Anyone who ignores their digital rules of authenticity, social-first discovery and “shareability” will lose touch in the highest-grossing time of the year.
Trends & Analyses

No piece of cake: How Gen Alpha is changing Christmas shopping forever

8.12.2025
Von 
Ingo Keßler
Most marketing strategies for families are based on a dangerously outdated mantra: Children are “digital natives,” so we reach them digitally. This dogma is not only inadequate — it is a minefield for wasted budgets and reputational risks.
Trends & Analyses

Beyond screen time: What recent studies really reveal about families as a target group

24.11.2025
Von 
Lennart Kosakowski
The invisible revolution in the youth room! Do you still think you're reaching Gen Z through TikTok reels and Instagram stories alone? As you optimize your social media strategy, a silent revolution has fundamentally changed the behavior of young people: Artificial intelligence has become their most important everyday tool.
Trends & Analyses

AI is the new Google for Gen Z: 5 strategic insights from 2025 youth studies for your marketing

18.11.2025
Von 
Rolf Kosakowski
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No piece of cake: How Gen Alpha is changing Christmas shopping forever
8.12.2025
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