Unsere Blogartikel aus der Rubrik:

Employer Branding

There are no published posts yet.

We've already explored the brilliant marketing mechanisms behind the global success of “K-Pop Demon Hunters.” But to truly understand the lasting success of the phenomenon, we need to look deeper — away from pure streaming figures and towards the epicenter of its energy: the relationship between content, Generation Z, and modern fan culture.

Strategies & Best Practices

Beyond the hype: How 'K-pop Demon Hunters' is redefining the rules of the game in Gen Z marketing

17.9.2025

Von

Ingo Keßler

ONE Brand & Licensing x KB&B: When licensing ideas become reality

16.9.2025

Von

Lennart Kosakowski

“KPop Demon Hunters” combines K-pop, music as a superpower and family-friendly fantasy into a powerful activation driver for brands. Core learnings: Plan campaigns in waves, think audio-first, use authentic K-pop codes and create secure interactive formats for kids and parents.

Strategies & Best Practices

KPop Demon Hunters: K-pop, kids and real opportunities for brands

15.9.2025

Von

Lennart Kosakowski