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Labubu conquers children's hearts — how FMCG brands and publishers benefit from the phenomenon in family marketing.
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Labubu and the hype around the heart: What brands now need to know about trendy toys

21.7.2025
Von 
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The cooperation between PLAYMOBIL and StoryWonder shows how physical toys become an interactive brand experience through AI-based storytelling — personalized, child-friendly and available across Europe. For other family brands, StoryWonder offers an innovative platform to make content tangible on an emotional level.
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StoryWonder & PLAYMOBIL - How toys become stories

16.7.2025
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Why many brands are losing their youth — and how well-founded market research creates new relevance
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Labubu and the hype around the heart: What brands now need to know about trendy toys
21.7.2025
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