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Unsere Blogartikel aus der Rubrik:

Newsletters

Trends, Inspirationen, Insights und Neuigkeiten aus dem Familien- und Kindermarketing - März 2021
Newsletters

Trends, Inspirationen, Insights und Neuigkeiten aus dem Familien- und Kindermarketing - März 2021

23.3.2021
Von 
Rolf Kosakowski
KB&B - Newsletter 11-2020
Newsletters

KB&B - Newsletter 11-2020

10.11.2020
Von 
Rolf Kosakowski
Newsletter 07/2020: Wertvolle Marketing-Insights, zur erfolgreichen Kommunikation mit Kindern & Familien
Newsletters

Newsletter 07/2020: Wertvolle Marketing-Insights, zur erfolgreichen Kommunikation mit Kindern & Familien

16.7.2020
Von 
Rolf Kosakowski
Most marketing strategies for families are based on a dangerously outdated mantra: Children are “digital natives,” so we reach them digitally. This dogma is not only inadequate — it is a minefield for wasted budgets and reputational risks.
Trends & Analyses

Beyond screen time: What recent studies really reveal about families as a target group

24.11.2025
Von 
Lennart Kosakowski
The invisible revolution in the youth room! Do you still think you're reaching Gen Z through TikTok reels and Instagram stories alone? As you optimize your social media strategy, a silent revolution has fundamentally changed the behavior of young people: Artificial intelligence has become their most important everyday tool.
Trends & Analyses

AI is the new Google for Gen Z: 5 strategic insights from 2025 youth studies for your marketing

18.11.2025
Von 
Rolf Kosakowski
WHAT IS WHAT meets AI: Tessloff Verlag and StoryWonder are bringing personalized children's stories as a new edutainment format for digital learning.
Strategies & Best Practices

Personalized children's stories: Tessloff Verlag and StoryWonder launch innovative learning format

24.10.2025
Von 
Rolf Kosakowski
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Beyond screen time: What recent studies really reveal about families as a target group
24.11.2025
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