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Trends, Inspirationen, Insights und Neuigkeiten aus dem Familien- und Kindermarketing - März 2021
Newsletters

Trends, Inspirationen, Insights und Neuigkeiten aus dem Familien- und Kindermarketing - März 2021

23.3.2021
Von 
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KB&B - Newsletter 11-2020
Newsletters

KB&B - Newsletter 11-2020

10.11.2020
Von 
Rolf Kosakowski
Newsletter 07/2020: Wertvolle Marketing-Insights, zur erfolgreichen Kommunikation mit Kindern & Familien
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Newsletter 07/2020: Wertvolle Marketing-Insights, zur erfolgreichen Kommunikation mit Kindern & Familien

16.7.2020
Von 
Rolf Kosakowski
Labubu conquers children's hearts — how FMCG brands and publishers benefit from the phenomenon in family marketing.
Trends & Analyses

Labubu and the hype around the heart: What brands now need to know about trendy toys

21.7.2025
Von 
Lennart Kosakowski
The cooperation between PLAYMOBIL and StoryWonder shows how physical toys become an interactive brand experience through AI-based storytelling — personalized, child-friendly and available across Europe. For other family brands, StoryWonder offers an innovative platform to make content tangible on an emotional level.
Strategies & Best Practices

StoryWonder & PLAYMOBIL - How toys become stories

16.7.2025
Von 
Rolf Kosakowski
Why many brands are losing their youth — and how well-founded market research creates new relevance
Market Research

Gen Z brand loyalty: Between TikTok trend and crisis of trust

15.7.2025
Von 
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Labubu and the hype around the heart: What brands now need to know about trendy toys
21.7.2025
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