Why this partnership is so relevant

Licensed products are a proven way to extend brands beyond traditional advertising. But the challenge is huge: It often takes months — sometimes even years — from the idea to placement on the shelf. ONE Brand & Licensing brings enormous expertise here: strategic licensing concepts, perfect deals and brand-specific solutions.

KB&B complements this strength with Family insights, creative content and media impact. The result is an all-round offer that not only makes brands attractive, but also demonstrably brings them into the everyday lives of families.

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What brands get out of it

The combination of licensing expertise and family marketing know-how opens up new revenue and visibility potential. Customers benefit specifically from:

• Faster market access — Licensed products reach the shelves more quickly and efficiently.
• More brand visibility — through precise media planning and relevant touchpoints with families.
• New revenue streams — about additional products and license deals that pay off.
• Holistic concepts — from the initial strategy to measurable performance.

Or in other words: Off Brand ideas become brand worldsthat shine — and sell.

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Voices about cooperation

Rolf Kosakowski, managing director of KB&B, puts it in a nutshell:

“With Markus and Stefanie, we are pleased to officially have two long-standing companions at our side as partners. ONE Brand & Licensing complements our portfolio perfectly — Family Marketing PLUS Brand Licensing is a partnership at the highest level. ”

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ONE also points out:

“Licensing ideas are nice. Even better: when they also end up on the shelf. ”

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A win for brands and retailers

The ONE x KB&B partnership stands for strategic vision, creative excellence and operational clout. It ensures that brands not only shine in campaigns, but also visibly generate sales in retail.

This creates a competitive advantage, especially in a family environment, where buying decisions are strongly influenced by emotions: Strong brand worlds that win hearts and make money roll in.

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conclusion

The cooperation of ONE Brand & Licensing and KB&B — Family Marketing Experts is more than a collaboration — it is a turbo for brands. Anyone who relies on licensing strategies in the future will not only benefit from deals and products, but also from a holistic approach that inspires families, retailers and brands alike.

👉️ In short: Idea + license + family power = sustainable brand success.