
As Head of Paid Media at KB&B - Family Marketing Experts, Patrick Reinemann manages the planning and implementation of paid media campaigns. With many years of experience in digital marketing, he specializes in Facebook Ads, Google Ads, Amazon Advertising and Programmatic Advertising.
Patrick stands for tailor-made marketing solutions and uses his expertise to ensure successful campaigns.

As Head of Research, Malte Pingel heads our research department and combines scientific precision with practice-oriented project management.
His extensive experience in market research and project management enables him to gain valuable insights and effectively integrate them into the development of successful marketing strategies.
Malte stands for well-founded analyses and clear recommendations that offer our customers real added value.

With a heart that has always been beating for creativity, she began her journey as an art director and illustrator at KB&B back in 1999.
She has worked on numerous projects over the years, and her signature is unmistakable — fast, flexible and always inspired by new trends.
Here's to another 25 years full of exciting projects, innovative ideas and unforgettable creative moments!

With over 15 years of experience in audio production, Flo has completed numerous creative projects — always with a keen sense of quality, emotion and impact. One focus of his work is on auditory marketing opportunities: “Audio is more than just a trend — it moves people and strengthens brands.”
As Product Owner, Flo is responsible for the HEAROOZ children's podcast portfolio. He manages strategic development and is the central point of contact for all content-related, technical and conceptual issues.
In doing so, he combines creative ideas with clear strategic thinking — with the aim of creating high-quality and entertaining audio formats for families.