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About the webinar

Find out in our free “FAMILY AFFAIRS webinar”How do you your family marketing brings you to the next level with current trends and effective strategies. Our Family Marketing Experts of KB&B share practical tips and show you how to parents, kids And the Generation Next successfully addressed.

What you'll learn in the webinar

  • Current trends in family marketing: Stay up to date and find out which developments are driving the industry.

  • Practice-oriented strategies: Learn immediately implementable techniques that make your marketing more efficient.

  • Target group-oriented approach: Understand how to optimally address the needs of parents, children and young people.

  • Data-based decisions: Use analytics and insights to make well-founded marketing decisions.

  • Innovative technologies: Discover which tools and platforms can revolutionize your family marketing.

Teaser Webinar FAMILY AFFAIRS

Why attend the “FAMILY AFFAIRS webinar”?

Expert knowledge from KB&B: Benefit from the many years of experience of our family marketing experts.

Free & compact: In just 30 minutes, you'll receive valuable information at no cost.

flexibility: Access to recordings and materials even when you can't be there live

Practice-oriented: We focus on specific tips and solutions that you can apply directly.

Latest insights: Learn the latest industry insights to always be one step ahead.

Who is this webinar for?

Marketing managers

in the B2B sector, which target families.

Brand managers & product managers

that offer products or services for families.

Agencies & consultants

who work in the area of family marketing.

Managing directors & decision makers

who want to position their company in the family segment.

All

who would like to expand their knowledge in the area of family and children marketing.

Participants' voices

How FAMILY AFFAIRS takes your family marketing to the next level

“... offers me the opportunity to get an overview of current developments and insights in the areas of family marketing, media use and best practices in the areas of family marketing, media use and best practices in a very short time through the professional, competent and focused nature of KB&B. That makes the format unique and great.”
Thomas Mustroph, Director Business Development Apassionata

Thomas Mustroph

Director Business Development, Apassionata

“Family Affairs” offers a great opportunity to “broaden your horizons” and get interesting insights into what concerns families and children at all levels. Exciting insights and case studies provide inspiration and highlight trends and potential.
Christina Reßmeyer, Senior Brand Managerin

Christina Ressmeyer

Senior Brand Manager, The Family Butchers

“With the inflationary increase in marketing webinar offerings, “Family Affairs” never fails to impress: in a compact format, you get global insights on the topic of family marketing; presented in a well-founded and charming way — always happy to do!”
Jürgen Deschner, Senior Marketing Manager Simba Dickie Group

Jürgen Deschner

Senior Marketing Manager, Simba Dickie Group

“... it was extremely informative and well-structured. The presentation was clear and understandable, so I gained a lot of new insights. The opportunity to ask questions was also implemented very professionally. Overall, an excellent event that broadened my horizons.”
Ligia Nirestean, Creative Director Playmobil

Ligia Nirestean

Creative Director, Playmobil

I am looking forward to every new “Family Affairs” webinar.
In just 30 minutes, I receive an update from KB&B from the children and family marketing environment in a refreshingly unpretentious way with vivid and sometimes “crazy” examples from practice. Inspiring and entertaining!
Marko Petersen

Marko Petersen

Publishing Director, Family & Co

This 30-minute webinar is a great tool for staying up to date and showcasing the latest findings and innovations in marketing.
It has helped us to identify new trends. The presentations are structured on a topic-specific basis and are attractively designed.
Georg Heckel

Georg Heckel

Head of Marketing School & Leisure, Hama

All issues

Each webinar full of news, insights and information

[Webinar] FAMILY AFFAIRS #18
10.7.2025

[Webinar] FAMILY AFFAIRS #18

News, Insights und Inspirationen aus dem Familienmarketing

[Webinar] FAMILY AFFAIRS #17
10.4.2025

[Webinar] FAMILY AFFAIRS #17

News, Insights und Inspirationen aus dem Familienmarketing

[Webinar] FAMILY AFFAIRS #16
23.1.2025

[Webinar] FAMILY AFFAIRS #16

News, Insights und Inspirationen aus dem Familienmarketing

[Webinar] FAMILY AFFAIRS #15
10.10.2024

[Webinar] FAMILY AFFAIRS #15

News, Insights und Inspirationen aus dem Familienmarketing

Don't miss out on the chance to optimize your family marketing!

👉 Secure your place in the free webinar now!

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