Our team assistance with heart and mind.
At the heart of KB&B, Rachel works as a team assistant to ensure that everything runs smoothly for us. Her organizational talent and ability to always keep track of things make her an indispensable part of our team. Rachel greets everyone with a smile and is always ready to provide support where it's needed.
Her practical approach and commitment to the task ensure a smooth process behind the scenes. Whether it's coordinating appointments or helping with projects, Rachel gets involved where needed, and always with a positive spirit.
Rachel is more than just an assistant; she is a central part of our team, who shines with reliability and an open ear for everyone. Your presence enriches our working environment through efficiency and humanity.
As Head of Paid Media at KB&B - Family Marketing Experts, Patrick Reinemann manages the planning and implementation of paid media campaigns. With many years of experience in digital marketing, he specializes in Facebook Ads, Google Ads, Amazon Advertising and Programmatic Advertising.
Patrick stands for tailor-made marketing solutions and uses his expertise to ensure successful campaigns.
With over 15 years of experience in audio production, Flo has completed numerous creative projects — always with a keen sense of quality, emotion and impact. One focus of his work is on auditory marketing opportunities: “Audio is more than just a trend — it moves people and strengthens brands.”
As Product Owner, Flo is responsible for the HEAROOZ children's podcast portfolio. He manages strategic development and is the central point of contact for all content-related, technical and conceptual issues.
In doing so, he combines creative ideas with clear strategic thinking — with the aim of creating high-quality and entertaining audio formats for families.
As a senior art director and social media editor, Jess brings her extensive expertise to every area of our team. From classic design to sophisticated social media campaigns, Jess is simply a master of her field. Her structured way of working, paired with her creativity and unconventional thinking, enables her to bring projects to life with passion and innovation. She is a creative powerhouse and an indispensable part of our team.
Websites, newsletters, apps, competitions,... whenever things get technical with us, we can rely on Alice's knowledge.
Often quiet in the background like a reliable CMS, but often with a wow effect, like the main prize for one of our customers. She would never say that, of course.
Both our customers and we appreciate their peace of mind, even when the waves beat faster, their absolute expertise and their warmth.
Ellen, as a project manager at KB&B, is characterized by an impressive range of professional knowledge gained from her time in classic FMCG marketing as well as from extensive online marketing areas.
With outstanding expertise in social media, website design and paid advertising, she fits perfectly into today's dynamic marketing world.
She has over 20 years of experience in the communications industry and impresses with marketing expertise, organizational talent and a sense for innovative ideas.
With empathy and pragmatism, she leads projects to success — always with the aim of finding the right language for children, mothers and fathers.
As a passionate graphic designer, Lena brings her extensive expertise to every area of our team. Her conceptual strength and exceptional eye for detail enable her to bring projects to life with passion and passion. Lena's ability to build a deep connection with our customers is a testament to her lovely and empathetic nature. Her meticulous way of working and dedication make working with her not only productive but also inspiring. Lena is not only a valuable addition to our team professionally, but also personally.
As Head of Research, Malte Pingel heads our research department and combines scientific precision with practice-oriented project management.
His extensive experience in market research and project management enables him to gain valuable insights and effectively integrate them into the development of successful marketing strategies.
Malte stands for well-founded analyses and clear recommendations that offer our customers real added value.
Inka Springer is an experienced senior art director who enriches our projects with her creative expertise.
Her ability to develop innovative and visually impressive concepts makes her an indispensable force in our team.
With a high level of design and a keen sense for details, she makes every campaign shine.
Natalie joins our team at KB&B as Director Creation. Her extensive experience includes renowned agencies such as Scholz and Friends, Track, Pahnke and OMG FUSE, where she most recently served on the Creation Management Board. Natalie has expertise in areas ranging from classic print and TV advertising to social media, events and esports/gaming. At KB&B, she will not only drive creative excellence, but also expand our expertise in social media. With well-known customers such as REWE, Philips, LindThello, Zott, ERGO and Lorenz Snackworld, she has proven that she is a valuable addition to our team and customers.
Rolf Kosakowski, the “K” of KB&B since 1998, is at the forefront of transformation in the area of family marketing.
As a passionate pioneer and ambassador for successful communication with families and their children, he combines traditional marketing with cutting-edge technologies, such as artificial intelligence, to develop tailor-made and effective strategies.
As a consultant, strategist and speaker, he brings his extensive experience and profound knowledge to create innovative solutions in the dynamic environment of digital marketing.
As a proud father of two boys, he understands the importance of family values and integrates them into his work, which makes his projects not only effective but also authentic.
Rolf Kosakowski represents the perfect symbiosis of traditional marketing expertise and pioneering technology, always aimed at keeping pace with the times when communicating with families and children.
Georg is responsible for moving images and key visuals, including professional Photoshop work. He edits videos and photos for creative use in advertising materials, thus supporting the effect of a well-thought-out campaign.
With organizational talent and creative energy, Luana supports our team in successfully managing customer projects. Her sense for efficient processes and innovative solutions makes her a valuable addition to our project management team.
As a senior strategic consultant at KB&B, he is responsible for servicing our key customers.
His responsibilities include developing brand and marketing strategies, leading collaborative and results-oriented workshops, and continuously collecting current insights about target groups and markets in order to provide both customers and team members with clear orientation and inspiration.
Background: 16 years of experience in leading agencies such as TBWA\ Berlin, Media Arts Lab London or VCCP London, where he worked with clients such as Mars Petfood, PlayStation, Apple, Cadbury and others.
Nicola is our organizational master talent. She manages various customers, always keeping an eye on things and pulling all the strings together.
Since 2023, she has been strengthening the KB&B team as a senior project manager. Her focus is on developing school campaigns that both convey the brand but also offer real added value for students. Her experience in the publishing industry, particularly with books for children and young people, complements her commitment to educational projects.
Just as “the family” does not exist, there is also no “the project.” With over 15 years of experience in managing complex projects, Stefan heads our project management team. He plans, supervises and coordinates every project with attention to detail until successful completion.
With a heart that has always been beating for creativity, she began her journey as an art director and illustrator at KB&B back in 1999.
She has worked on numerous projects over the years, and her signature is unmistakable — fast, flexible and always inspired by new trends.
Here's to another 25 years full of exciting projects, innovative ideas and unforgettable creative moments!
As a project manager, Peggy Klein brings structure and efficiency to our market research processes.
With her organizational talent and her ability to keep track of things even under pressure, she successfully manages projects from planning to implementation.
Peggy's commitment and communication skills make her valuable support to our team, our customers and our interviewed children.
Lennart, our visionary COO at KB&B - Family Marketing Experts, masterfully navigates the digital landscape and offers our customers outstanding communication solutions.
With his extensive expertise in digital topics and his passion for innovation, he develops future-oriented strategies.
Lennart combines internal processes with a clear customer focus to ensure that every project meets the highest standards of creativity and efficiency.
