A success that doesn't happen by chance
4 million streams. A community with over 30,000 followers. Permanently in the top 4 kids' podcast charts.
That is no coincidence — it is the result of strategy, relevant content and a clear vision: Audio as a relationship channel.
Many brands underestimate audio. Yet hardly any other format looks so close, so binding and so lasting. When you listen, you give time. And attention.
Why audio marketing is underrated
In a world full of visual stimuli, audio offers a unique opportunity to build real relationships.
But good audio content doesn't work with volume. But about relevancy, continuity and genuine understanding of the target group.
Success factors for millions of downloads
What makes the difference between a podcast that goes down and one that reaches millions?
- Brand strength and content DNA
- Editorial quality and child-friendly preparation
- Continuous publishing instead of short-term campaigns
- Distribution based on families' listening habits
Case Study: WHAT IS WHAT Podcasts
Together with TESSLOFF Verlag Do we produce the What is what podcasts — a format that consistently ranks in the top 4 of the kids' podcast charts.
The formula for success:
- 4 million streams
- 30,000 followers
- Organically grown community
- Content that creates trust and communicates knowledge in an exciting way
FAQ: Common questions about audio marketing and podcasts
1. How do I start a podcast for my brand?
Define target group, topics and publishing frequency. Quality and continuity are crucial.
2. Which platforms are suitable for kids podcasts?
Spotify, Apple Podcasts and special children's apps such as “Audible Kids.”
3. How do I measure the success of my podcast?
Streams, subscribers, time spent, and community growth are key KPIs.
4. Do I need a long-term strategy?
Yes! Podcasts don't work as a one-time campaign, but as a continuous content channel.
Conclusion: Do you also want millions of downloads?
Audio isn't a trend — it's a relationship channel. Those who think long-term gain trust and reach.
👉 Are you planning a podcast project?
Let's start together — we'll get your brand in the ear of your target group.
