What happens when a world-famous toy brand meets an AI-based storytelling platform?
The result is a format that completely redefines the term “content marketing” for families.

With the Europe-wide launch of cooperation between PLAYMOBIL and our platform StoryWonder At KB&B, we show how analog play can be combined with digital experience in a meaningful way — child-friendly, emotional and scalable.

The concept: Real toys become a story told

What was previously separated is now growing together: The beloved PLAYMOBIL sets — from “Princess Magic” to “Pirates” to “CITY ACTION” — serve as a real basis for AI-generated, personalized stories.
Children become the main character. Locations, characters, even your own name and hobbies are integrated into the story. It's easy, safe, free to use — and in eleven languages possible.

“We're turning physical gaming into a personal story experience — creating a whole new family format. ”
— Rolf Kosakowski, managing director of KB&B

This partnership is a breakthrough in family marketing — and proof of what modern brand management can look like today: playful, emotional, capable of dialogue.

What brands can learn (and use) from this

The cooperation with PLAYMOBIL is not just a case — it is a Blueprint. Because the StoryWonder platform is open for other brand worldswho want to tap into similar potential:

• Content as an experience: Instead of video or banner, a narrative space is created in which the product becomes a story.
• Hyperpersonalization: Content adapts to the target group, age, interests and even family situation.
• Value-First: The app is free to use, the content is ad-free — brand value is created through genuine relevance.
• Cross-platform: Can be ideally integrated into POS, social media, loyalty, education, retail & brand experience.

“For family brands, StoryWonder is the best of two worlds: emotional content with lasting impact. ”

The future of family marketing starts now

With StoryWonder, we at KB&B have created a tool that not only tells stories, but creates connections — between brand and child, between analog and digital, between imagination and identification.

You are a brand with a family focus and are looking for new ways not only to distribute content, but To make it tangible? Then let us talk.

👉 More about cooperation & integration options: www.storywonder.de
👉 Project inquiries & demo dates: rolf.kosakowski@kbundb.de

KB&B — Family Marketing Experts
We help brands become relevant to families.