We're here! 👋

We're listening 😊

Share your enthusiasm with us.
hallo@kbundb.de →
By clicking on “Submit”, you agree to our Privacy Policy too.
Thank you, we've received your message!
Oops, something went wrong. Please try again
kbundb
Unsere Blogartikel aus der Rubrik:

Marketing Strategies

ROSSMANN startet neue Marke: "Miniju" für Babys und Kleinkinder
Marketing Strategies

ROSSMANN startet neue Marke: "Miniju" für Babys und Kleinkinder

10.10.2024
Von 
Ingo Keßler
Neue Kinder-Serie im "Gute Zeiten, schlechte Zeiten"-Universum
Marketing Strategies

Neue Kinder-Serie im "Gute Zeiten, schlechte Zeiten"-Universum

28.11.2023
Von 
Ingo Keßler
Capri Sun: Eine Marke, die die kleinen, aber epischen Momente der Kindheit feiert
Marketing Strategies

Capri Sun: Eine Marke, die die kleinen, aber epischen Momente der Kindheit feiert

3.11.2023
Von 
Ingo Keßler
Tiktok Revolution: Wie die Daily Mail eine neue Generation erreicht
Marketing Strategies

Tiktok Revolution: Wie die Daily Mail eine neue Generation erreicht

20.10.2023
Von 
Ingo Keßler
Die wachsende Bedeutung von Game Advertising: Casual Games mit hoher Reichweite
Marketing Strategies

Die wachsende Bedeutung von Game Advertising: Casual Games mit hoher Reichweite

11.8.2023
Von 
Lennart Kosakowski
Barbie-Film: Brillante Marketing-Strategie oder lohnendes Unterhaltungserlebnis? So spielt Mattel das Spiel
Marketing Strategies

Barbie-Film: Brillante Marketing-Strategie oder lohnendes Unterhaltungserlebnis? So spielt Mattel das Spiel

20.7.2023
Von 
Lennart Kosakowski
Moose Toys erobert mit Pixlings die Puppenkategorie
Marketing Strategies

Moose Toys erobert mit Pixlings die Puppenkategorie

20.7.2023
Von 
Ingo Keßler
Die emotionale Bindung: Wie Familienmarketing die Bedürfnisse und Werte von Familien anspricht und langfristige Kundenbeziehungen fördert
Marketing Strategies

Die emotionale Bindung: Wie Familienmarketing die Bedürfnisse und Werte von Familien anspricht und langfristige Kundenbeziehungen fördert

4.7.2023
Von 
Rolf Kosakowski
The cooperation between PLAYMOBIL and StoryWonder shows how physical toys become an interactive brand experience through AI-based storytelling — personalized, child-friendly and available across Europe. For other family brands, StoryWonder offers an innovative platform to make content tangible on an emotional level.
Strategies & Best Practices

StoryWonder & PLAYMOBIL - How toys become stories

16.7.2025
Von 
Rolf Kosakowski
Why many brands are losing their youth — and how well-founded market research creates new relevance
Market Research

Gen Z brand loyalty: Between TikTok trend and crisis of trust

15.7.2025
Von 
Malte Pingel
Family marketing expert Ingo Kessler explains that brands serve as a social compass for children, helping them find their identity and sense of belonging. However, hobbies, fandoms, and shared interests can also fulfill this important function, which is why it is crucial to understand the desire to belong and find a healthy balance.
Strategies & Best Practices

Brands, hobbies and the search for belonging: An interview with family marketing expert Ingo Keßler

8.7.2025
Von 
Ingo Keßler
Newsletters

Get unique insights.

Thank you, your registration has been received.
Something went wrong, please try again.
By signing up, you agree to our Privacy statement I agree.
Visiting
Schellerdamm 16
21079 Hamburg
Germany
German (Germany)
English
HomeWorkServicesLatest newsStudiesContact Glossary
About usTeamJobsImprintData protectionTerms & ConditionCode of ConductAI Code of Conduct
A proud member of THE LEAGUE
Top global family marketing agencies.
The League
News
StoryWonder & PLAYMOBIL - How toys become stories
16.7.2025
© 2025 KB&B - Family Marketing Experts GmbH & Co. KG