1. Artificial intelligence and machine learning — The future of brand loyalty
Artificial intelligence (AI) and machine learning (ML) are the driving forces behind innovative marketing strategies in 2025. These technologies enable brands to analyze huge amounts of data and deliver personalized experiences in real time. Families thus receive tailor-made offers and recommendations that reflect their individual needs and preferences.
For example, an AI-based app can dynamically adapt learning materials so that children are optimally supported. At the same time, intelligent shopping systems help parents find products that are perfectly tailored to their families.
Our vision and solution — AI as the key to deep connections:
With KB&B | FAMILY CONSULTING We develop data-driven strategies that address families in a targeted manner. By KB&B | FAMILY FACTS We record consumer behavior and create detailed analyses to implement personalized campaigns that emotionally appeal to parents and children and retain them in the long term.
2. Creator-led ecosystems — Authenticity as an anchor of trust
Content creators and influencers have become indispensable parts of family marketing. They create trust and enable brands to communicate with families in an authentic way. Parents and children follow influencers who reflect the reality of their lives and whose recommendations they trust.
Collaborating with creators is more than just advertising — it's an authentic form of interaction. Products are shown in real everyday family life and are thus given a natural credibility.
Our opinion and solution — Authentic brand loyalty through creator strategies:
With KB&B | FAMILY SOCIAL MEDIA we help brands create creative and authentic creator campaigns. Our collaboration with family-oriented influencers starts early in the process to develop content that tells real stories. With KB&B | FAMILY CREATION We create formats that are developed specifically for the family target group and create trust in the long term.
3. Decentralized search — brand presence off the beaten track
Families are increasingly using platforms such as TikTok, Pinterest or specialized children's apps to discover new products and services. Traditional Google search fades into the background. Brands must bring their content directly to where families are active — on social media, apps, and on topic-specific platforms.
Creative, platform-appropriate content is crucial for visibility in decentralized search environments. From short videos to interactive product presentations, companies must be flexible and adaptable.
Our opinion and solution — digital visibility rethought:
With KB&B | FAMILY DIGITAL We develop strategies to place brands on platforms that are used by families. Our expertise in cross-platform content ensures that brands are present in relevant digital spaces and find new ways to reach the target group.
4. Health and wellbeing — The new family priority
Health and wellbeing are of growing importance for families. Organic food, leisure and sports activities, and mental health programs are experiencing an upswing. Brands that position themselves in this area can build sustainable relationships and establish themselves as reliable partners for families.
From health apps to mindfulness programs, products and services that promote the wellbeing of children and parents are very popular.
Our opinion and solution — Holistic marketing for wellbeing:
With KB&B | FAMILY EDUCATION and KB&B | FAMILY MEDIA We develop campaigns that convey educational and health content in an appealing way. Through emotional storytelling, we create content that inspires and motivates families to live healthier lives.
5. Data protection and personalization — balance between trust and individualization
Personalized experiences are required, but at the same time, data protection is becoming increasingly important for families. Transparency and control over personal data are crucial to building and maintaining trust in the long term. Brands that are committed to this area create a sustainable basis for customer loyalty.
The ability to receive personalized content while maintaining control over their own data is increasingly becoming an important decision criterion for families.
Our opinion and solution — data protection as a competitive advantage:
With KB&B | FAMILY DIGITAL We rely on transparent data protection solutions that strengthen user trust. Our strategies ensure maximum control and transparency to strengthen the relationship between brand and consumers.
