KB&B | FAMILY CREATION
Creative content, lasting commitment.

Creation for kids & families
And glitter is a color after all. With us, you get the perfect design for products, applications and communication. With experience from thousands of artworks and based on our own market research We create target group-oriented creations that attract children and families to their living environment.
THERE are no THE children and certainly NOT THE family. In their development phases, children oscillate between belonging, mainstream and absolute individuality. These continuous discovery phases and the actual, bio-physical, synaptic re-coding require tact and a maximum of experience.
With over 20 years of expertise, we understand how to develop relevant designs for these demanding target groups that not only inspire, but also measurable success achieve.
Data-driven design
The communication channels of children and parents are becoming more and more modern and diverse. Their time to understand design is getting shorter and their decisions are getting faster and faster.
Data is therefore an important means for us to start creation, but also to continuously optimize it. Through modern evaluation and our Market research tool We can continuously achieve the optimal result for you and increase the ROI of your creative communication.
We call that: Data-driven design — the perfect bridge between strategy and creative implementation.
Creativity that works
The world is colorful and inspiring. This is not a cliché or a justification for using many colors and refraining from high-quality white space. This is based on developmental psychology and physiology.
Our creative design solutions always take strategy, means and end into account — whether holistic brand development, magazine design, illustrations/character development, digital apps, integrated campaigns, or comprehensive Educational actions. With creativity based on well-founded knowledge, we ensure successful commercialization of your products and services.
Creation process: experience + creativity
By combining our many years of expertise, a high level of creativity, well-founded market research and continuous evaluation, we will provide you with the most promising creation.
For classic or digital products, always specialized in the perception of children or their parents. Our team has the experience needed to overcome any creative challenge — while thinking in a fresh and innovative way. With our balanced mix of experienced experts and young creatives, we develop designs that are relevant today and tomorrow.
Storytelling for families
We tell stories. With colorful characters, role models, heroes, enemies and lots of riot. We develop designs, stories and style guides that match your brand and inspire children's imagination.
We develop strategies, concepts and implementations for every conceivable medium — analog or digital, from audio via social media up to classic mediums. Always creative and on equal footing with your target groups. Through authentic storytelling, we create emotional ties that go far beyond initial contact and have a long-term effect.

Creation with depth
Whoever laughs wins. It is the most positive emotion and the most powerful engine of development. That's why the design or creative idea must be fun. But: That doesn't mean we're just scratching the surface!
Children want to get to the bottom of things and understand them. They want to be taken seriously and be an active part of communication. That is why content and knowledge transfer are important components of our creative concepts and designs.
From idea to implementation
We take into account the constantly changing needs of families as well as technological and social changes.
Our own market research provides efficient and targeted insights into your questions — color worlds, packaging, usability of digital products — we know what children love, families want and design entire worlds for them.
We support you from the initial idea to the final implementation and ensure seamless integration into your existing communication.
Eine Auswahl unser aktuellen Arbeiten

Hörbuch Hamburg: Strategische Mediaplanung für den spielerischen Lesestart

Rail heroes: Make the job of train traffic controller tangible for children with an innovative storytelling podcast
