Professional marketing without full-service investment

Startups in the family and children sector face a particular challenge: They need professional marketing know-how for a demanding target group, but do not have the resources for comprehensive agency services. BIma, an innovative start-up, was looking for a way to independently build up its marketing on a professional level. For this purpose, KB&B developed a structured coaching format that enables the founders to strategically sound and tailor their market launch to the target group.

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Structured transfer of knowledge through coaching schedule

The coaching program, which lasted over six months, accompanied BIma from basic target group analysis to launch preparation. The modular structure enabled the founders to develop all relevant marketing disciplines step by step. Coaching covers the following modules:

• Target group analysis & market understanding

• Competitive analysis & market positioning

• Brand Building

• Communication strategy

• Media & channel strategy

• Website structure and UX design

• Social media advertising and influencer activation

• Setting up and optimizing digital media campaigns

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Sustainable empowerment approach

The coaching format was characterized by its pragmatic approach: Between monthly workshop dates, the founders worked independently on specific tasks and milestones. Regular check-ins and flexible interim calls provided continuous support when questions arise. This transfer of knowledge enabled the team to make well-founded marketing decisions and to manage implementation on their own. Experts from the KB&B team were brought in on the various topics in order to incorporate tips and practical experience directly.

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Successful launch as a result

The systematic preparation led to a successful market launch: BiMa was able to clearly communicate its positioning as an analog children's projector, which creates space for creative stories in its own children's room through immersive image worlds, and built up a strong brand presence right from the start. Communication consistently reflects the brand identity developed during coaching and conveys key messages in a targeted manner. Thanks to the acquired know-how, the founders can now independently develop their marketing activities and adapt them to the growth of the company.

conclusion

The coaching project for BIma demonstrates how KB&B also makes its expertise in family and children marketing available in the form of knowledge transfer. The structured empowerment approach gave the founders not only concrete results for their launch, but also the methodological tools to make their marketing professional in the long term. A format that enables sustainable development of team skills, particularly for startups and smaller companies.