As a senior strategic consultant at KB&B, he is responsible for servicing our key customers.
His responsibilities include developing brand and marketing strategies, leading collaborative and results-oriented workshops, and continuously collecting current insights about target groups and markets in order to provide both customers and team members with clear orientation and inspiration.
Background: 16 years of experience in leading agencies such as TBWA\ Berlin, Media Arts Lab London or VCCP London, where he worked with clients such as Mars Petfood, PlayStation, Apple, Cadbury and others.
As Head of Research, Malte Pingel heads our research department and combines scientific precision with practice-oriented project management.
His extensive experience in market research and project management enables him to gain valuable insights and effectively integrate them into the development of successful marketing strategies.
Malte stands for well-founded analyses and clear recommendations that offer our customers real added value.
Natalie joins our team at KB&B as Director Creation. Her extensive experience includes renowned agencies such as Scholz and Friends, Track, Pahnke and OMG FUSE, where she most recently served on the Creation Management Board. Natalie has expertise in areas ranging from classic print and TV advertising to social media, events and esports/gaming. At KB&B, she will not only drive creative excellence, but also expand our expertise in social media. With well-known customers such as REWE, Philips, LindThello, Zott, ERGO and Lorenz Snackworld, she has proven that she is a valuable addition to our team and customers.
She has over 20 years of experience in the communications industry and impresses with marketing expertise, organizational talent and a sense for innovative ideas.
With empathy and pragmatism, she leads projects to success — always with the aim of finding the right language for children, mothers and fathers.
