As a senior strategic consultant at KB&B, he is responsible for servicing our key customers.
His responsibilities include developing brand and marketing strategies, leading collaborative and results-oriented workshops, and continuously collecting current insights about target groups and markets in order to provide both customers and team members with clear orientation and inspiration.
Background: 16 years of experience in leading agencies such as TBWA\ Berlin, Media Arts Lab London or VCCP London, where he worked with clients such as Mars Petfood, PlayStation, Apple, Cadbury and others.
As Head of Research, Malte Pingel heads our research department and combines scientific precision with practice-oriented project management.
His extensive experience in market research and project management enables him to gain valuable insights and effectively integrate them into the development of successful marketing strategies.
Malte stands for well-founded analyses and clear recommendations that offer our customers real added value.
She has over 20 years of experience in the communications industry and impresses with marketing expertise, organizational talent and a sense for innovative ideas.
With empathy and pragmatism, she leads projects to success — always with the aim of finding the right language for children, mothers and fathers.
