LeseLok: Exciting reading insights for young explorers

Summer edition: The mammoth Riedbahn project

The summer edition of RleseLok is dedicated to one of Deutsche Bahn's largest infrastructure projects:

• Riedbahn in focus: Child-friendly explanation of the mammoth project between Frankfurt and Mannheim.
• Illustrative presentation: Complex construction measures are made understandable with simple words and colorful illustrations.
• Interactive elements: Puzzles and games challenge young readers' spirit of discovery.

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Autumn edition: The profession of train traffic controller

The autumn edition provides exciting insights into a rather invisible yet very important job in the railways:

• Train traffic controller professional profile: Children learn how trains are safely routed through Germany — and who is responsible for them behind the scenes.
• High-tech in the signal box: Modern train control technologies are explained in a child-friendly way.
• Responsible task: The importance of the profession for smooth rail traffic is emphasized.

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MiniLok: First train adventure for the little ones

The MINILOK editions offer age-appropriate entertainment for the youngest track fans:

• Age-appropriate content: A reading story with lovely illustrations invites you to read together during the trip — and is digitally extended.
• Easy games and puzzles: Age-appropriate tasks playfully promote cognitive abilities — and repeatedly establish a connection to the characters around the little ICE.

Educational added value and marketing success

Deutsche Bahn's children's magazines combine several goals:

1. Family-friendly: Entertainment for children during train journeys — and support for a relaxed journey for parents.
2. brand building: Early positive association with the Deutsche Bahn brand and its family character “The Little ICE”.
3. Educational mission: Transfer of knowledge about mobility, technology and environmental protection.
4. Promoting young talent: Generate interest in rail jobs.

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conclusion

With LeseLok and MiniLok, Deutsche Bahn is creating a prime example of target group-oriented content marketing. The magazines combine entertainment with knowledge transfer and thus create an emotional bond with the brand — a clever move for long-term customer loyalty and the promotion of new talent.

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