target

Strengthening the brand presence of Goula from JUMBO games in families with small children — directly in the vicinity of the target group, the pediatrician practices.

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transposition

About IDS were 2,000 pediatrician practices with an individually designed mailing contacted. The practices were able to get involved GOULA game set Order free of charge for their waiting room — a friendly touchpoint that playfully engages children and makes parents positively aware of the brand.

To round off the action, switched JUMBO games In addition, one Advertisement on the U2 family magazine baby&co, which is available in practices. In this way, the brand message was extended across media and in a suitable environment.

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upshot

The response was impressive: 318 practicesordered a playset — a Response rate of 15.9%. With an edition of 55,000 copies in the magazine and a budget of 22,520€ The entire campaign was a complete success and shows how effective Targeted communication via relevant partner networks can work.

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