Gaming fun becomes a brand experience
For Reinert Bärchen, we developed a playful and dynamic brand experience on the Toggo Tour, which toured ten German cities from June to September 2024. At the center was a huge bouncy castle, which was designed based on the tree house in the glowing clearing, where bears and his friends experience their adventures.
Authentic integration of brand and product
After the children had let off steam on the bouncy castle, there was also something for everyone to eat from the range of bears. Sampling by Reinert Bärchen SchlaWiener with appropriate branding rounded off the brand experience. Children and parents were also able to pick up a brochure with delicious recipes for bear products.
Sustainable contacts right in the target group
Through the brand's presence on the Toggo Tour, Reinert Bärchen was able to reach tens of thousands of families. In view of the demographics of visitors to the Toggo Tour, there was hardly any risk of wastage, but the target group was reached exactly. And not with a fleeting advertising message or a short logo, but with an experience in a playful environment that leaves positive memories.
