With PLAYMOBIL, KB&B developed an AI-based content integration that transforms physical game worlds into personalized 6+ minute stories — 24 times the attention time of classic digital ads. Advanced language models make every child the hero of their own PLAYMOBIL adventures.

KB&B is developing an exciting experiential podcast for DB InfraGo, which focuses on a little-known profession with authentic storytelling and specifically addresses children and young people.

An intuitive online survey of 1,369 children between 5 and 7 years of age in Germany, France and the USA identified clear preferences for game characters that prefer friendly colors, familiar characters, positive emotions and dynamic elements. These direct target group insights enable toy manufacturers to design products that precisely meet the taste and expectations of small builders.

KB&B is developing a successful school program for RTL Consumer Products, RhineCleanUp and Paramount that transforms a popular child figure into a facilitator of important sustainability values.

With its innovative audio content offering around the small ICE, DB Fernverkehr is bringing its popular brand ambassador to one of the leading music streaming platforms and opening up new digital touchpoints for families.

The Tourism Marketing Society Saxony develops new family-friendly tourism offers in an innovative process together with regional service providers — based on well-founded target group insights.

In Baden-Württemberg, the MINT Exzellenzgymnasium Bad Saulgau is creating a new, innovative educational program from the Baden-Württemberg Ministry of Education, Youth and Sports. In order to make this new institution known and positioned among the diverse target groups, a logo, a corporate design and a website were created to enable further communication measures based on this.

By applying the brand key model, a sharpened brand positioning was developed for Humana, which serves as the basis for a global brand platform and includes a new claim, tonality and visual identity.

Reinert Bärchen makes food fun for children — and also through the experiences that the brand offers them around the world of bears. On the Toggo Tour in the summer of 2024, children were able to really let off steam with Bärchen and his friends.

Im Rahmen der strategischen Marken- und Mediaberatung für The Family Butchers sorgt KB&B - Family Marketing Experts dafür, dass Reinert Bärchen stets in relevantem Kontext beworben wird, um für eine passgenaue Zielgruppenansprachen und effizienten Budgeteinsatz zu sorgen.

Das Marketing-Team von Reinert Bärchen ist jederzeit in der Lage, die Performance der Marke holistisch zu betrachten – dank eines Markencockpits, das Daten aus verschiedenen Quellen bündelt und fortlaufend transparent abbildet.

Eltern haben einen der härtesten Jobs überhaupt und erfahren dafür sehr, sehr wenig Dankbarkeit. Deshalb sagt Reinert Bärchen zum Vater- und Muttertag in einem Werbespot gemeinsam mit Kindern „Danke“ an alle bärenstarken Eltern.

Um intern hundertprozentige Klarheit über die Markenwerte der beliebten Traditionsmarke Reinert Bärchen zu schaffen und diese extern noch präziser kommunizieren zu können, wurde die Markenidentität mit Hilfe des Bullseye-Modells neu formuliert.

Um den Kinofilm "Die Chaosschwestern und Pinguin Paul" unter Eltern und Kinder bekannt zu machen, wurde eine Tanz-Challenge entwickelt und gezielt mit Werbeschaltungen in sozialen Medien kombiniert

Rund um den kleinen ICE und seine Freunde wurden eine Vielzahl von Produkten entwickelt, die es Kindern ermöglichen, mit den beliebten Charakteren zu interagieren und so noch tiefer in die Erzählwelt einzutauchen.