From kindergarten straight to product development
As usual with FACT family, the survey focused on the opinion of the youngest: Instead of just asking parents about their assessment, the focus was on the 2 to 10-year-old children themselves.
In online interviews designed for children, they shared their wishes, preferences and creative ideas for a planned children's product. The parents interviewed in parallel provided additional perspectives on practicality and purchase criteria.
When packaging tells stories
In several development stages, the small experts not only assessed flavors, but also packaging designs and innovative additional features. This showed that children want more than just sweets — they are looking for a holistic product experience, from exciting packaging to interactive elements.
From children's voice to market innovation
The study revealed surprising insights:
- The most popular flavors are sometimes the simplest
- Children attach great importance to independent use
- Playful elements can turn any meal into an adventure
- Parents and children have different but compatible priorities
Methodical innovation meets children's creativity
The online survey was consistently adapted to the young target group. Short interview times of less than 10 minutes and a playful design provided authentic insights into the world of children.
Careful quoting according to age and gender ensured representativeness. At the same time, parents were interviewed to also understand the buying process and the most important arguments and criteria from the perspective of these gatekeepers.
