Mit den neuen Bärchen-Fruchtaufstrichen erweitert Zentis sein Sortiment um ein echtes Familienprodukt – unterstützt durch eine beliebte Lizenzmarke, die bereits fest beim Familienfrühstück etabliert ist. KB&B begleitete die gesamte Produktentwicklung – von der strategischen Konzeption über die Marktforschung bis zur kreativen Umsetzung von Verpackung und Marketing.
KB&B is developing a methodically based study for the State Media Agency of North Rhine-Westphalia, which makes the extent of cybergrooming in Germany transparent and provides concrete recommendations for prevention.
An intuitive online survey of 1,369 children between 5 and 7 years of age in Germany, France and the USA identified clear preferences for game characters that prefer friendly colors, familiar characters, positive emotions and dynamic elements. These direct target group insights enable toy manufacturers to design products that precisely meet the taste and expectations of small builders.
The Tourism Marketing Society Saxony develops new family-friendly tourism offers in an innovative process together with regional service providers — based on well-founded target group insights.
What happens when you ask children directly what the perfect product should look like for them? You get surprisingly creative and at the same time very specific ideas: From glitter as a bonus feature to original packaging for small self-caterers. A nationwide online survey turned little foodies into product developers — with astonishing results.
A large-scale quantitative online survey with over 2,200 participants in Germany and France provides detailed insights into the gaming behavior of children aged 3 to 12 years. The direct survey of children via FACT Family provides authentic insights into their game worlds.
Children and adolescents come into contact with pornographic content ever earlier (typically between the ages of 12 and 15) and are increasingly sending such content themselves (sexting). How they come into contact with this digital content, what effects consumption has and how their experiences change over time are essential questions for child and youth protection, which were investigated in a study by FACT family.
Das Marketing-Team von Reinert Bärchen ist jederzeit in der Lage, die Performance der Marke holistisch zu betrachten – dank eines Markencockpits, das Daten aus verschiedenen Quellen bündelt und fortlaufend transparent abbildet.
