An intuitive online survey of 1,369 children between 5 and 7 years of age in Germany, France and the USA identified clear preferences for game characters that prefer friendly colors, familiar characters, positive emotions and dynamic elements. These direct target group insights enable toy manufacturers to design products that precisely meet the taste and expectations of small builders.

The Tourism Marketing Society Saxony develops new family-friendly tourism offers in an innovative process together with regional service providers — based on well-founded target group insights.

What happens when you ask children directly what the perfect product should look like for them? You get surprisingly creative and at the same time very specific ideas: From glitter as a bonus feature to original packaging for small self-caterers. A nationwide online survey turned little foodies into product developers — with astonishing results.

A large-scale quantitative online survey with over 2,200 participants in Germany and France provides detailed insights into the gaming behavior of children aged 3 to 12 years. The direct survey of children via FACT Family provides authentic insights into their game worlds.

Children and adolescents come into contact with pornographic content ever earlier (typically between the ages of 12 and 15) and are increasingly sending such content themselves (sexting). How they come into contact with this digital content, what effects consumption has and how their experiences change over time are essential questions for child and youth protection, which were investigated in a study by FACT family.

Das Marketing-Team von Reinert Bärchen ist jederzeit in der Lage, die Performance der Marke holistisch zu betrachten – dank eines Markencockpits, das Daten aus verschiedenen Quellen bündelt und fortlaufend transparent abbildet.

Wie wichtig es ist, Kinder und Jugendliche direkt zu befragen, zeigt die Studie, die KB&B jüngst im Auftrag der Landesanstalt für Medien NRW durchgeführt hat. Die Ergebnisse, wann und wie 11-17-Jährige in Deutschland Erfahrungen mit pornographischen Inhalten und Sexting machen, wären angesichts der Sensibilität des Themas mit anderen Methoden nicht valide abzubilden. Deshalb erfuhr die Studie nicht nur ein großes Medienecho, sondern dient jetzt als Grundlage für Maßnahmen der medienpolitischen Regulation.

Für einen großen deutschen Sportvermarkter wurde eine Grundlagenstudie durchgeführt, um zukünftige Generation gezielt addressieren und langfristig an den betreffenden Sport binden zu können.

In order to be able to build on current target group insights when developing the Reinert Bärchen brand's marketing strategy, The Family Butchers relied on a comprehensive survey among parents.