
Natalie joins our team at KB&B as Director Creation. Her extensive experience includes renowned agencies such as Scholz and Friends, Track, Pahnke and OMG FUSE, where she most recently served on the Creation Management Board. Natalie has expertise in areas ranging from classic print and TV advertising to social media, events and esports/gaming. At KB&B, she will not only drive creative excellence, but also expand our expertise in social media. With well-known customers such as REWE, Philips, LindThello, Zott, ERGO and Lorenz Snackworld, she has proven that she is a valuable addition to our team and customers.

As a project manager, Peggy Klein brings structure and efficiency to our market research processes.
With her organizational talent and her ability to keep track of things even under pressure, she successfully manages projects from planning to implementation.
Peggy's commitment and communication skills make her valuable support to our team, our customers and our interviewed children.

Since 2023, she has been strengthening the KB&B team as a senior project manager. Her focus is on developing school campaigns that both convey the brand but also offer real added value for students. Her experience in the publishing industry, particularly with books for children and young people, complements her commitment to educational projects.

She has over 20 years of experience in the communications industry and impresses with marketing expertise, organizational talent and a sense for innovative ideas.
With empathy and pragmatism, she leads projects to success — always with the aim of finding the right language for children, mothers and fathers.