New digital home for a strong family brand

The Bärchen website should be further developed as a central digital platform in order to meet the current requirements for modern websites in the family segment. With modern technology, intuitive user guidance and fully responsive presentation, an optimal user experience should be created. The aim of the relaunch was to develop a digital platform that does justice to the emotional appeal of the Bärchen brand and at the same time performs at the highest level of functionality.

‍

Strategic redesign with modular approach

The new website was designed as a completely modular system that offers maximum flexibility when creating content. Key elements of strategic implementation:

‍

Optimized information architecture

• A stage for the Bärchen brand beyond mere product purchase
• Clear separation between child and parent areas
• Structured theme worlds for recipes, competitions and product information

‍

WordPress as a technical basis

• Modular content management system for easy content maintenance
• Reusable content containers for efficient scaling
• SEO-optimized structure for improved visibility

‍

Responsive design with brand identity

• Colourful, child-friendly design based on corporate identity
• Lovingly integrated illustrations and interactive elements
• Optimized display on all devices

‍

Comprehensive project implementation with expertise

KB&B took over the complete implementation of the website relaunch, from strategic concept to technical implementation:

• Strategic UX planning and information architecture
• Visual design and brand world integration
• WordPress development with modular structure
• Content migration and optimization
• Newsletter integration and lead generation
• Technical optimization for performance and SEO

‍

Measurable user experience improvements

The new website features significant improvements in all relevant areas:

• Intuitive navigation reduces bounce rate and increases dwell time
• Responsive design allows optimal use on all devices
• Modular structure allows quick content updates without technical hurdles
• Improved loading times through optimised technical implementation
• Strategically placed CTAs support lead generation

‍

conclusion

With the relaunch of the Bärchen website, KB&B has succeeded in creating a digital brand platform that perfectly combines technical innovation, emotional design and strategic user guidance. The modular WordPress solution not only offers user-friendly content management, but also the necessary flexibility for future expansions of the Bärchen brand world. A successful example of a modern website relaunch in the family segment, which appeals optimally to both children and parents.

‍